Developing a successful eCommerce website is a lot harder than it sounds. Some eCommerce website owners mistakenly think this digital asset is something they can create and forget about. In reality, your eCommerce website will need to be optimized over time to reflect the needs and sensibilities of your audience.
Experts estimate there are nearly 24 million eCommerce websites currently in operation. If you want your online business venture to be successful, you need to focus more on providing a great customer experience. Identifying customer pain points can help you optimize your eCommerce website and increase the revenue it generates. Read below to find out more about common eCommerce customer pain points and how to fix them.
Modern Consumers Want a Variety of Payment Options
While a great design, good product descriptions and quality products are all important components of a successful eCommerce website, you can’t underestimate the importance of the payment options you offer consumers. Many consumers will abandon their carts if they get to the checkout page on an eCommerce website and find a handful of payment options. Being able to accept all major credit cards on your website is crucial when trying to appeal to the masses.
You also need to think about buy now pay later (BNPL) options to your audience. With these options, you can move more products and increase the revenue your online business provides. Are you curious about the world of eCommerce payment options at your disposal? If so, it is time to reach out to the team at Amaryllis to find out more about our platform and the payment facilitation tools we offer.
An Overly-Complicated Checkout Process
Providing consumers with a fast and appealing eCommerce website is crucial when trying to blow past your competition. One of the main things you need to focus on when trying to improve your website is your existing checkout process. Over-complicating the checkout process is a mistake many eCommerce website business owners make.
If a potential customer has to create an account or jump through a series of digital hoops to buy the items in their cart, they might abandon it. Most people want to find and purchase items on your website with a few clicks. Removing any barriers that are getting in the way of a smooth checkout process is important. Once these complications are removed, you will probably see an uptick in sales.
Poor Customer Support
When a customer has a question or concern about one of the products/services on your website, you want them to be able to find answers to quickly. If the customer support your eCommerce website provides is sluggish, it will drive potential customers away. One of the best ways to improve the level of support your website offers is by investing in chatbot technology. This technology uses the power of artificial intelligence to answer questions from interested consumers.
Now that you know more about common eCommerce customer pain points, it is time to see if your website has these problems